4 Benefits of Minimalist Web Design
Minimalism is a trend utilising the “less is more” approach, often applied in the home or even lived as a lifestyle. The idea is that minimalism reduces clutter, promotes productivity, helps with organisation + more.
In terms of design, there are some that consider ‘minimalism’ to be ‘lazy’. This is not the case at all!!
Minimalist design is a GREAT skill to learn, particularly for freelancers and online service providers! It is ideal for taking your website from drab to fab and setting you apart from the crowd.
4 benefits that we love about minimalist web design include:
Professionalism
Timeless
Easy to Maintain
Maximises Key Elements
1. Professionalism
Minimalist web design aesthetics are neat, clean and highly professional.
If you have a website with:
All the colours
All the fonts and,
Stuff it full of ‘things’ until there’s no space left,
It gives off strong “chaotic + disorganised vibes” which, let’s face it, doesn’t present well professionally.
However!
Strategic minimalist design results in a STELLAR website that looks and feels professional to your ideal client.
When done well, your new minimalist website will:
Professionally showcase your work
Be easy for your client to navigate
Clearly communicate your services + how you help your client and,
Set you up as the professional expert in your industry field that your niche clients WANT to work with.
Ready for a website that sets you apart as an expert?
Ready for a website that sets you apart as an expert?
work with us today!
work with us today!
2. Timeless
Minimalism in web design utilises space, simplistic colour palettes and typography.
This effective combination sets you up for a website that will stand the test of time regardless of the trends that come and go.
Why is that a necessity, exactly?
You’ve probably already guessed that a “trendy website” that is designed purely based on a current trend will become outdated very quickly - because trends change ALL. THE. TIME!
Which requires far more work to remain ‘current’ and on ‘on-trend’.
A well-designed minimalist website is timeless because it never goes out of fashion.
Meaning, it’s a lot less work to maintain, and will look incredible for a loooong time!
3. Easy to Maintain + Save Money!
A minimal, timeless website is far easier to maintain, making it cheaper in the long run!
We spoke about the additional work it takes to keep a website looking ‘trendy’ every time a new trend emerges. This can often include a full website rebuild OR choose to look outdated - both options being costly long-term in:
Time - how long it takes to redesign your website
Finances - distracting you from your business in DIY or you’re regularly paying someone to rebuild your website
Loss of clients - aka income
Minimalist websites require less overhaul + major changes to your design
They are created to withstand ever-changing trends, so you save time and money on updates as there is less to fix!
What maintenance is required for a minimalist website?
In a nutshell, it’s updating and swapping out “easy” content using copy + paste or the drag & drop method. Content that would require maintenance includes:
Copy (text)
Media - images, graphics, icons, videos etc
Adding or removing services
Maybe tweak the layout
Rebrand or rebuild IF your business changes drastically
Due to minimalist websites having less ‘clutter’ it’s easier (and quicker) navigating to the areas requiring updates, empowering you to maintain like a pro OR save you money on the time it takes your designer to update your website.
Need help with your Squarespace website maintenance? We have a special VIP Day just for you!
4. Maximises Key Elements
Minimalist design enhances what is there, working as a “team”.
You already know that using a lot of colours, fonts and cramming content isn’t an effective strategy as it creates a ‘chaotic and disorganised’ feeling for the client.
Likewise, highlighting all your elements, highlights nothing.
Essentially it causes your awesome content to compete against all the other elements. It doesn’t have a clear focal point, making it super confusing for your ideal clients to process.
Minimalist websites are easy on the eye and have a clear focal point.
Your design elements should work together with your website goals to intuitively guide your client across your website.
This could look like a specific section of text standing out with a really clear call-to-action (like a button). Both of these elements work together to capture the client’s attention so they do what you want them to for example:
Go to your service page
Book a call
Sign up to your newsletter
Download your freebie
Follow you on socials
Read your blog etc
Really, the list goes on why we prefer a minimalist design approach, but perhaps we’ll save that for another day!