We regularly get asked the question, “Why Squarespace?”

Which is a genuinely valid question! There are so many web hosts out there; Wix, Wordpress, Shopify, Showit, Squarespace, just to name a few.

It can be incredibly time-consuming to figure out which web-hosting platform is right for your business needs.

Enter Squarespace.

Squarespace is the perfect all-round platform for service-based businesses and here are our top 13 reasons why!

1. Built to work from the get-go

Many platforms require additional plug-ins or widgets so your website functions as it should. Some of those plug-ins are free and some will cost money.

The problem with some platforms is that when they update, the plug-ins you have connected or sometimes even your website template, will no longer be compatible with the new version of the platform. Requiring maintenance and trouble-shooting on your end to keep your website working.

Squarespace, on the other hand, do not require plug-ins and their websites work from the start.

When Squarespace updates their platform, it will not impact your website’s functionality or design – it’ll keep looking and working as it should!

2. Looking professional is as easy as 1, 2, 3

Look like a pro following some simple steps:

Select your plan
Choose an awesome template (for the DIYers)
Purchase or redirect your domain
Set up a professional Gmail

All of this is done directly through Squarespace, setting you up for success early on.

Opting to DIY? Add your own branding to your template under “Site Styles”. Then add your info and imagery, connect your integrations and hit publish.

You’ll be up and running in no time!

Keen to hire a web designer and get the most out of your website? With us, you’ll get a fully customised, strategically built website AND support during the content-gathering stage.

3. Easy to use & maintain

Squarespace has been the easiest platform for our clients to learn.

For anyone wanting to maintain their own website, this is the key take-away point: Squarespace has by far been the easiest platform for our clients to learn.

This is ideal for small businesses who can’t afford to hire a designer ongoing. We teach and empower all our clients on maintaining their own website for this very purpose – to save you money in the long-run.

Too busy kicking-goals to regularly maintain or update your website?
We offer hourly rates on an ‘as-needed’ basis (no lock-in monthly retainer!)

4. SEO (Search Engine Optimisation) best practices

Squarespace uses SEO best practices. How handy is that? This makes SEO so much easier for our solopreneurs.

They have in-built SEO but we would advise learning the basics to boost your search engine rankings (eg. Get discovered on Google).

In fact, Squarespace have an awesome checklist and guide for SEO to help you out, which you can view here.

5. Optimised for mobile

Have you ever looked at a website on your computer and it looks amazing, but on mobile you can’t even use or read the website because words and links are all cut off? It’s not a great look, right?

You need a killer website on desktop and mobile.

Did you know you have LESS than 1 SECOND to impress your audience?
Did you also know (or guess) that most people view your website on their phone?

Make sure your website is optimised for mobile to avoid losing business.

Squarespace to the rescue!

As you build your website, you can preview what it will look like on mobile, plus Squarespace automatically adapts your design to be mobile-friendly which is great for business and staying current!

6. All in one platform

This is a big game-changer in the website world. Here are just 6 of the features that can all be found and managed from Squarespace alone.

Google Analytics
Track all your data straight from Squarespace! (yes, you will need to set this up, if you get stuck you can find a tutorial here)
Professional Gmail
If you don’t have a professional email already, sign up for a professional Gmail through Squarespace and you get the first year of your Gmail for free!
Domain hosting
Your domain is the thing people type to find your website eg. www.reallygreatsite.com
Domains can be purchased directly from Squarespace!
Also, really exciting news on the domain front:
Squarespace have just released ‘.au’ supporting Australian domains!
(eg. www.reallygreatsite.au)
Squarespace also allows you to own and redirect multiple domains eg. .com, .com.au, .au, .net etc.– ideal to prevent others from using the same domain name.
Web hosting
This is a pretty obvious feature given Squarespace are known as a website builder, but did you know you can have multiple websites under one account?
This makes it so much easier to manage multiple websites from one dashboard
SSL certificates (website security)
Go to Settings > Advanced > SSL and turn your security on
This builds trust with your audience as it is one way of showing you’re not a scam. Also, it protects your website from potential scammers too!
24/7 Customer Support

Squarespace offer 24/7 customer support, so if at anytime you get stuck DIYing or maintaining your own website you can get access support in problem-solving!

7. Integrate socials

A lot of people utilise social media for marketing and seek to grow their social following.

While some platforms require a third-party extension, Squarespace has the ability to integrate your social media really easily through their platform.

Simply connect your relevant social accounts in your settings and then you can link the icons or include a summary block showing your posts on your website!

8. Blogging

Ah, the power of blogging! This is our favourite marketing strategy.

Blogging increases your website’s SEO (Google rankings) and builds your email list.
This is a long-term marketing plan but at the end of the day, you will always own your email list unlike social media.

Squarespace’s blog feature is super easy to set up and use.

Not to mention, you can set up multiple different blogs regardless of what pricing plan you choose.

9. Sell online

Whether you are service or products-based opting to DIY, you are bound to find a template that suits you.

Simply make the necessary changes and you’re up and selling in no time at all!

That said, if you’re wanting a website that doesn’t look like a cookie-cutter template, we really do recommend hiring a designer and getting their expert opinion.

Some service-providers choose to create passive income through selling templates or courses.

10. Integrate third-party extensions

Make the most out of Squarespace with third-party extensions!

Yes, Squarespace is flipping amazing just with their in-built integrations, but why not take it that one step further?

Connect third-party extensions such as Flodesk, ConvertKit, Honeybook, Asana, Calendly, Mailchimp, OpenTable or link to Teachable…

Use an extension-tool like SquareKicker to get extra design abilities without having to code!

You get the idea, you can make life so much simpler with Squarespace!

11. Automations

Your website is much more than just sitting and looking pretty.

Your website can save you time and act like an assistant.

Save time on back-and-forth emails trying to arrange a consultation through a scheduling system like Acuity or Calendly
Automate dinner reservations by connecting OpenTable etc.
Set up your email subscribers & download incentives

We have saved sooo much time automating our consult bookings & Zoom meetings.

There are also options on creating automated workflows through CRM tools (Client Relationship Management) like Dubsado to automate emails, invoices, project management, forms etc.

12. Higher security

Squarespace covers everything from top to bottom, inside and out from servers to your website’s code making it far less likely for your website to be hacked.

Unlike some platforms, if, on the off-chance Squarespace was actually hacked (unlikely as that is), they will fix it.

There are things you can do to also help increase your website and account security like turning on SSL (Settings > Advanced > SSL), set up two-factor authentication and choose a strong password.

13. Coding isn’t necessary!

While Squarespace does have the ability to add CSS, JavaScript, HTML etc. for custom coding, we choose not to use code on our client’s websites for a number of reasons.

The main one being that it can break and cause complications on your website’s functionality and make it difficult for you to maintain your own website.